6 good reasons to use coaching

I’ve said a lot elsewhere on this blog about coaching. But the first question really ought to be: “Why use it?”

Head and arrowsAs coaches, we need to have thought this through. Our own enthusiasm for our profession isn’t really enough. If we haven’t thought it through, and we haven’t identified key benefits to individual and organisational performance associated with coaching interventions, we’re very unlikely to be able to convince anyone else to invest time, effort and money into what even now might easily be dismissed as ‘just another fad’.

So let’s take a look. As a coach active within a large organisation, this time I’ll be discussing  6  reasons why putting time, effort and money into coaching and establishing a coaching culture would be more than a good idea.

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“A way of seeing people” – What coaching is…

We’ve looked in a previous post at some aspects of what coaching isn’t. Let’s start to look at what it is.

As I see it, John Whitmore had it about right when he said in an interview that coaching is:  “a way of seeing people.” *  It’s the implications of this short but deceptively simple phrase that I want to consider today.

The core of coaching     At the heart of coaching is the belief on the part of the coach, that individuals have within themselves the resources necessary for developing their expertise beyond their current level of competency. Read that sentence again slowly and really think about what it means in practical as well as philosophical terms.

We’re describing a “way of seeing” and a way of interacting between the individuals in coaching relationships, which have at their core infinite respect for the integrity, wisdom and ability of coachees, at least in relation to their own issues and affairs. Without this crucial attitude being in place, no genuine coaching can take place.

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