I’ve said a lot elsewhere on this blog about coaching. But the first question really ought to be: “Why use it?”
As coaches, we need to have thought this through. Our own enthusiasm for our profession isn’t really enough. If we haven’t thought it through, and we haven’t identified key benefits to individual and organisational performance associated with coaching interventions, we’re very unlikely to be able to convince anyone else to invest time, effort and money into what even now might easily be dismissed as ‘just another fad’.
So let’s take a look. As a coach active within a large organisation, this time I’ll be discussing 6 reasons why putting time, effort and money into coaching and establishing a coaching culture would be more than a good idea.